IDENTIFICATION
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MULTI-DIMENSIONAL THEORY 101
MULTI-DIMENSIONAL THEORY 101
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IDENTIFICATION
USABILITY STUDY
Asked her: "What are you?"
She answered: "A Bot"
Asked her: "What is your purpose?"
Programmed: IF NO DEFINED ANSWER THEN ANSWER QUERY WITH "No defined answer"
Her answer after two hours of no response: "You don't know?"
PLATFORM SPECIFIC TEASER
TARGETING
BRANDING